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iPad news: would you pay more?

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The Wall Street Journal have announced that they will charge $17.99 for their iPad edition. As reported by FishbowlNY, a subscription to both the online and print version of the Journal costs $2.69 a week, or roughly $10.76 a month. And yet, the paper wants to hike that cost up 67 per cent for a subscription to the iPad edition alone.

The move raises questions about the comparable value of print and digital editions. More specifically, of print, online, and what we might call enhanced digital editions, like those being designed for the iPad format.

Given that online news content is largely free (although the Journal’s is not), but print news content is largely charged for, we might automatically value digital editions less, and assume that they will cost less. In announcing that its much-publicised iPad edition will probably be cheaper than its print magazine, Wired magazine has followed this way of thinking.

But does the potential of the iPad to offer an enhanced experience of multimedia content, interactivity and social sharing, not to mention the device’s status as a groundbreaking way of delivering news, in turn offer publishers an opportunity to value it higher than the print product? Or, in the case of the Journal, a subscription to both print and online?



image by curious lee

Why the iPad isn’t the saviour of journalism as we know it

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The hype surrounding Apple’s new touch-screen mini-computer, predictably, is huge. Just like film studios, book and textbook publishers, news producers are hoping the iPad can boost the online, mobile content marketplace.

Here’s a “source”, who purports to have worked with Apple CEO Steve Jobs, telling the Wall Street Journal exactly what it wants to hear:

Mr. Jobs is “supportive of the old guard, and [he] looks to help them by giving them new forms of distribution”.

One publishing CEO was even moved to write poetry about it (via Moconews.net) and Apple fanboys and news executives will no doubt be glued to their screens when Jobs takes the stage at around 6pm (GMT) tonight to announce the details.

But when the hype dies down, will the journalism business really be in better shape? These people have taken a welcome dose of reality juice:

  • Craig McGill, a former journalist now plying his trade at digital PR firm Contentlymanaged, quite reasonably asks who is going to create all the content for new organisations’ multiplatform mobile packages given all the job cuts in news publishing in the past year.
  • Forrester analysts Charles Golvin and James McQuivey consider that maybe the iPad won’t be all it’s cracked up to be: “It is flawed in meaningful ways: It’s a computer without a keyboard, it’s a digital reader with poor battery life and a high price tag, and it’s a portable media player that can’t fit in a pocket.” (via paidContent.org)
  • I couldn’t put it better than David Campbell, a professor of cultural and political geography, did this morning: “Information and distribution are separate. Journalism is information, tablet distribution. Can help journalism circulate but can’t ‘save’ it.”

Much is made of iTunes and its successful monetisation of mobile applications and music – the Financial Times is even planning to imitate (via PCUK) its “pay-per-view” micropayments model, although FT.com told Journalism.co.uk last week that paid-for day passes would come first.

The model is attractive: there are more than 100 million iTunes accounts with users’ credit cards pre-loaded and ready to go. A new shiny, powerful device – somewhere between an e-reader and a netbook – could just persuade people to buy the news subscriptions the New York Times and Rupert Murdoch so desperately want to sell them.

But Apple’s new device is just another distribution platform for words, pictures, videos and data, just like PCs, mobiles and print. Recreating a print experience on another device is not going to solve the economic crisis news finds itself in: Google will still be more efficient at selling advertising and will still point readers to free content.

The future of news is about distributing content as widely as possible and monetising not just content but relationships. Devices will be a big part of that, but they’re not the answer.

Photo credit: Mike McCaffery, from Flickr, via a Creative Commons licence.

UPDATE: This post was amended to reflect the announcement of the name of the device, iPad.

Patrick Smith is a freelance journalist and event organiser, and formerly a correspondent for paidContent:UK and Press Gazette. He blogs at psmithjournalist.com and is @psmith on twitter.

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The New York Times and the tablet

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This New York Times piece on print media’s hopes for the Apple Tablet, confirms that the company is developing a version of the paper for the tablet, but adds little detail:

The New York Times Company, for example, is developing a version of its newspaper for the tablet, according to a person briefed on the effort, although executives declined to say what sort of deal had been struck.

The New York Times has, however, announced its new ‘reader applications’ division:

On Monday, The Times also announced that its media group division had created a new segment for “reader applications,” and named Yasmin Namini, the senior vice president for marketing and circulation, to head it. Executives said the timing was coincidental, prompted not by the Apple device specifically, but by the growing importance to The Times of electronic reading devices in general.

The LA Times, meanwhile, reports that the New York Times is developing a large-screen version of the iPhone app – from Apple HQ:

Apple has been slowly amassing digital reading material for the forthcoming device. A team from the New York Times has been working in Apple’s Cupertino, Calif., headquarters in recent weeks, developing a large-screen version of the newspaper’s iPhone application that incorporates video for the yet-to-be-unveiled device, according to one person with knowledge of the matter. A Times spokeswoman declined to comment.

On MacRumours.com:

The New York Times has long held a close relationship with Apple in regards to the iPhone platform, frequently finding itself featured in demonstrations at media events and keynotes. Times publisher Arthur Sulzberger, Jr. revealed last week, however, that he will not be attending Apple’s media event, and when pressed for comment on Apple’s involvement with the newspaper’s plans for restructuring online access, said only “Stay tuned.”

And Gawker, which had the internal memo announcing the birth of the NY Times’ ‘reader application’ division:

We’re guessing [NY Times] newsroom staff will be watching Apple’s tablet event as obsessively as any Apple fanboys later this week, if only to get details on the “continued growth in this new and important segment of” Times business.

Condé Nast launches monthly GQ iPhone app

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Following in the footsteps of the Guardian, GQ’s magazine has announced its first monthly application for the iPhone.

According to a report from paidContent.org, the US version of the app, which offers an exact replica of the magazine, has been approved by the Audit Bureau of Circulations (ABC), which means purchases of the app will count towards the magazine’s circulation figure.

Unlike the Guardian, where a one-off fee is paid for unlimited access to content, in the UK GQ is charging £1.79 for each edition.

Publisher of GQ, Conde Nast, is also reportedly planning more iPhone apps for its other magazine titles.

paidContent:UK: Sun’s page 3 girls too ‘obscene’ for Apple newspaper app

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paidContent:UK reports: “Just as newspapers were looking to attract new mobile readers, Apple has rejected the first version of Newspaper(s), an iPhone app that let users read the content of over 50 newspapers around the world, including the New York Times, France’s Le Monde, and the UK’s tabloid the Sun. Apple rejected the app on the grounds that The Sun, with its topless Page 3 Girls, was ‘obscene’.

Full story at this link…

ITN launches iPhone news app

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ITN has launched a free news application for the iPhone and iPod Touch.

It is the first, video-focused news application created for the Apple products and its special offline function allows users to access UK, world and sports news when they are out of wifi range, according to a press release from ITN.

“News is one of the biggest services on handsets and ITN has built a great reputation as a provider of high quality videojournalism on mobile,” said Nicholas Wheeler, managing director of multimedia division ITN On, in the release.

The application is available to download at the iTunes’ store – and at time of writing is the seventh most downloaded free news app from iTunes.

FT.com is also looking to tap into the iPhone market with plans to introduce a new site for the handset.

Wired.com: Fake Wired.com runs fake Steve Jobs health scare story

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Wired.com has been the latest victim of a fake story about Apple CEO Steve Jobs’ health.

A hoaxer created a page, which looked like part of Wired.com, featuring a report about Jobs having a heart attack.

“In this instance the hoaxer went to the considerable trouble of creating an image of a three-paragraph story, with such affirming attributes as my aforementioned byline, current time stamp, some excellent (genuine) related stories and the social bookmarking icons at the bottom — including an (unfortunately hoax) 201 Diggs,” writes the falsely bylined John Abell.

Interestingly enough, Abell learnt about the hoax through Twitter.

Full story at this link…

Silicon Alley Insider: CNBC bans ‘Fake Steve Jobs’ for challenging reporter

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Dan Lyons, the blogger behind the ‘Fake Steve Jobs’ blog, has allegedly been banned from appearing on CNBC after calling out one of the channel’s reporters for his coverage of Steve Jobs’ health problems.

Full story at this link…

New media types among Evening Standard’s 1000 most influential Londoners

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Peter Mandelson had to be a last minute addition to the list because the magazine had already gone to press: being offline seems to be a recurring theme for the London Evening Standard’s 1000 most influential Londoners list, out this evening.

Can we get an online version? Can we heck! After time wasted going round the editorial houses through the Evening Standard switchboard, Brighton-based Journalism.co.uk is getting sent a print version.

So in the meantime (till the print copy arrives) here’s the online media and general media types we’ve spotted on the list of 50 that are featured on the website. And it looks like new media gets a fairly good representation.

The little ‘see new media’ under the names almost had us thinking we could click on links… no chance. Well, we’re not in London; we don’t really exist, clearly.

Shiny Media’s three founders are included – and quoted as being “highly influential in the UK online world”. They aren’t among the very top 50, but you can see a scanned in bit of the list on the Shiny blog.

Media/Online types from the top 50:

  • Nikesh Arora, GOOGLE, EUROPEAN VP: Boss of the internet giant’s most important base outside California, bringing in close to a billion pounds a year in advertising revenue in the UK. Landed Google job after 17 interviews. (New Media, TV & Radio)
  • Jonathan Ive, 41, APPLE, DESIGN GURU: The world’s most influential product designer, involved in the iPhone and iPod. He is returning to British roots, buying a £2.5 million retreat here. (New Media)
  • Mark Thompson, 51, BBC, DIRECTOR-GENERAL: From deception scandals to swingeing job cuts, Thompson has had to weather many storms while rival broadcasters pitch for a slice of the corporation’s income from the licence fee (Television & Radio)

Outside of the big 50 we’ll have to rely on the Guardian’s Media Monkey for information:

“…chief exec James Murdoch, Ashley Highfield, chief exec of the Kangaroo on-demand TV project and, drum roll please, Evening Standard owner Lord Rothermere, chairman of DMGT! Who’d have thunk that thisislondon.co.uk was such a groundbreaker?

Other media bods on the list were Paul Darce, Rebecca Wade, Ed Richards, Mark Thompson, Simon Cowell, Simon Fuller, Nick Ferrari, Emily Bell, Eric Huggers, Evan Davies, John Humphrys, Jay Hunt, Peter Horrocks, Alexandra Shulman and Gok Wan.”