The New York Times and the tablet

This New York Times piece on print media’s hopes for the Apple Tablet, confirms that the company is developing a version of the paper for the tablet, but adds little detail:

The New York Times Company, for example, is developing a version of its newspaper for the tablet, according to a person briefed on the effort, although executives declined to say what sort of deal had been struck.

The New York Times has, however, announced its new ‘reader applications’ division:

On Monday, The Times also announced that its media group division had created a new segment for “reader applications,” and named Yasmin Namini, the senior vice president for marketing and circulation, to head it. Executives said the timing was coincidental, prompted not by the Apple device specifically, but by the growing importance to The Times of electronic reading devices in general.

The LA Times, meanwhile, reports that the New York Times is developing a large-screen version of the iPhone app – from Apple HQ:

Apple has been slowly amassing digital reading material for the forthcoming device. A team from the New York Times has been working in Apple’s Cupertino, Calif., headquarters in recent weeks, developing a large-screen version of the newspaper’s iPhone application that incorporates video for the yet-to-be-unveiled device, according to one person with knowledge of the matter. A Times spokeswoman declined to comment.


The New York Times has long held a close relationship with Apple in regards to the iPhone platform, frequently finding itself featured in demonstrations at media events and keynotes. Times publisher Arthur Sulzberger, Jr. revealed last week, however, that he will not be attending Apple’s media event, and when pressed for comment on Apple’s involvement with the newspaper’s plans for restructuring online access, said only “Stay tuned.”

And Gawker, which had the internal memo announcing the birth of the NY Times’ ‘reader application’ division:

We’re guessing [NY Times] newsroom staff will be watching Apple’s tablet event as obsessively as any Apple fanboys later this week, if only to get details on the “continued growth in this new and important segment of” Times business.

2 thoughts on “The New York Times and the tablet

  1. Pingback: Why the iTablet isn’t the saviour of journalism as we know it | Editors' Blog

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