Nice round-up of how social media is reshaping journalism in the newsroom of the American-Statesman – with two important takeaway points from social media editor Robert Quigley:
- “In this new world, listening to the public is as important as telling the story.”
- “As more of the online crowd has taken to social media, fewer are producing original content – specifically, blogs. Meanwhile, some of the content that’s still being produced, including by professional journalists, is gaining wider circulation via Facebook, YouTube and Twitter. This is a good thing for those of us in the news business.”
Quigley details how important social media sites were in reporting a local plane crash. But his final point is particularly interesting – how can news organisations utilise social media to make the most of original content in particular? (See also Adam Tinworth’s post ‘Is journalism developing its own echo chamber?‘