Tag Archives: advertising slump

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Public Agenda: Private newspapers in Africa hit by advertising slump

Newspapers across the world are in trouble, and private newspapers in Africa have been hit particularly hard, writes Amos Safo for Public Agenda. Using Ghana as an example, he reports that many newspapers are being suffocated out of the market:

“[T]hanks firstly, to the increasing price of newsprint and associated costs. Secondly many newspapers are being denied adverts not only by private companies, but state institutions. As you read this article, The Statesman has folded up temporarily to regroup. Other newspapers, including Public Agenda are heavily indebted to their printers to the extent that some have not paid their reporters for three months.”

Full story at this link…

(also at AllAfrica.com)

WSJ.com: US local TV stations and their ‘fuzzy future’

An illustrative feature on why local television stations in the US face a fuzzy future. “Now, with their viewership in decline and ad revenue on a downward spiral, many local TV stations face the prospect of being cut out of the picture,” WSJ comments.

“Executives at some major networks are beginning to talk about an option that once would have been unthinkable: eventually taking shows straight to cable, where networks can take in a steady stream of subscriber fees even in an advertising slump.”

Full story at this link…