Category Archives: Multimedia

Shiny Media hits 30m views on YouTube

Shiny Media, a company that produces websites across a number of areas including fashion, technology and lifestyle, has achieved 30 million views on two of its YouTube channels, Shiny Fashion and tech-based Shiny Media.

Shiny Media co-founder, Ashley Norris, says in a blog post: “Over the years we have had some very talented individuals producing our videos, some of whom have gone on to other great things. Our success owes to understanding that it is the content, not the quality of the video production that creates a YouTube hit.”

“Some of our early videos were very ropey, but they still attracted huge audiences because they offered footage of products before anyone else.

Norris is evidently extremely proud of the company’s achievements. He mentions the constant addition of new video content helping the website look fresh. “We almost always add three or four new videos each week and we don’t take ourselves too seriously. We have great presenters and we are serious about promoting the videos”.

#WEFHamburg: Multimedia newsrooms vs. online-only outlets

Multimedia news organisations or purely online outlets – which has the most sustainable model? This was the question posed in this morning’s panel discussion at the World Editors Forum. But before the debate could even begin, the question itself was quashed by Raju Narisetti, managing editor at the Washington Post.

The idea that one of these models is more sustainable for the other is a false choice for those of us in traditional media. It isn’t like we can just dump that and go to the purely online model. It’s an issue of legacy and mindset, the legacy is we all have fairly profitable newspapers to manage in addition to what we do online. We have to embrace the legacy and deal with it, we can’t walk away.

Comparing the models of each newsroom he outlined what he perceives as a different mindset behind online-only ventures which contrasts with that of traditional media.

Most traditional journalists talk about themselves as gatekeepers telling readers what they need to know. Some feel our job ends once we publish. But the online players have a very different mindset, their DNA is different. Their speed is not once a day as some of us are used to. They don’t think of themselves as gatekeepers, more like gate openers. They are much more metrics focused. (…) But there are different standards (…) I am happy to be held up to a higher standard.

Speaking next was Benoît Raphaël from LePost.fr, a news site subsidiary of Le Monde. He explained the theory behind Le Post’s model, which features news curated and aggregated from other sources.

You have to write about the most important topics of the day, so this means that 80 per cent of your newsroom are rewriting news stories everybody else is already writing about and that users can find in real time on Facebook and Twitter. So we felt the best service was to curate these stories from the media and web and then save time for unique stories. Users can help you as you don’t always know how to write stories, but they are experts in their hobbies (…) and this helps us to collect and then add value by finding the angle.

Speaking to Journalism.co.uk, he added that the model of digitised content is the future for all newsrooms, regardless of the platform or tools used to present it.

You have to focus the production of the news on the digital world, so you have to digitise all of your newsroom and then you can display it and organise it using different tools. A website is a tool, a newspaper is a tool – it’s just an offline browser.

The good question is how can we learn from each other.

More on Raju Narisetti’s comments during the debate at this link.

Click here for more information on how to follow the World Editors Forum with Journalism.co.uk.

#WEFHamburg: Values at the heart of a news organisation’s journalism, structure and business

The panel was called “How to break away from the “he said yesterday” journalism?”, but the discussion moved on to what values should be at the heart of a news organisation’s journalism, structure and business.

Some valuable advice came from Francisco Amarai, director of design studio and media consultancy Cases i Associats and formerly artistic director of and executive editor of Correio Braziliense

Successful newspapers see the news through the eyes of their readers, he said. And through print and online design and editorial choices, newspapers can rethink the relationship that they have with their readers.

According to Amarai, newspapers that are successful:

  • have well-defined values;
  • know their readers;
  • are newsy;
  • have talented staff in their newsrooms, who can offer their own points of view as well as news;
  • and have time.

In discussing time, he referred to the restructuring of O Estado de Sao Paulo in March this year. The paper decided to lengthen its editing time, starting checks, editing and layouts earlier in the day. Since the change in working patterns, circulation has increased by eight per cent in six months and page views have grown by 110 per cent over the past 12 months.

For fellow panellist, Abdel-Moneim Said, chair of the Al Ahram Group in Egypt, said newspapers need to see themselves as part of a media house not just a publishing house.

“We’re not journalists, we’re part of a larger family called media, which means to inform people in a variety of ways,” he said, adding that “different moods [of people] will call for different ways of getting information” and different means of deriving revenue.

Click here for more information on how to follow the World Editors Forum with Journalism.co.uk.

Beet.tv: The evolution of the International Herald Tribune

Interesting video from Beet.tv on the history of the International Herald Tribune and how the title has changed since its website and some of its print pages were combined with the New York Times to create a more global edition. Beet.tv talks to IHT executive editor Alison Smale:

Full post on Beet.tv at this link…

Guardian experiments with Crowdmap for Pope’s visit

Following BBC London’s use of open source mapping technology Crowdmap to cover the London Underground strikes earlier this month, the Guardian is using the tool to record reports of the Pope’s visit to the UK.

The map blends text, image and video reports from the Guardian’s own team with those submitted by readers and papal bystanders. There’s a certain tongue-in-cheek element to it as well, with categories for popemobile sightings and miracles alongside reports on protests and official news.

Explains the Guardian’s Paul Lewis in a blog post:

You can send anything, but we’re particularly interested in incidents, events and insights from people who find themselves at the right place at the right time, spotting something that the papal entourage of global media miss. It is important that you tell us where you are when you send your dispatch.

The majority of the updates plotted so far are from the Guardian, but it will be interesting to see how tools like this take off and how they might be further integrated into live reporting.

BBC to revamp travel news site with added mapping

The BBC is launching a new-look version of its travel news site later this year, with the sneak preview now online.

On the BBC’s website, it says the new site will improve presentation and introduce maps for the first time. Data-handling processes will be better so it will take less time for site visitors to get information.

The new site will have a wider page layout and larger text, as well as improved navigation and interactive mapping, which can be minimised if you prefer to see traffic incidents as just a text list. There will be clearer time-stamping of incidents and still images will be frequently updated from traffic jam cams showing conditions on motorways and trunk roads. The local weather forecast from the BBC Weather Centre will also be available on the site for the following six hours.

For fans of the old site – the BBC insists that travel and traffic information will still be updated round the clock, and the map can be minimised, which will put the functionality of the site back to the way it used to be.

The door-to-door journey planner remains a feature, but has been made more prominent, and in the final version of the site, it will be possible to see a country-wide overview of motorways or major roads from every page.

Total Film launches iPhone app with social media and location-based services

Total Film magazine has launched an iPhone app today, providing users with new location based and social media sharing services.

The app, which costs £1.79, features latest news, reviews and trailers from the magazine’s website alongside content exclusive to the app such as location-based cinema listings, show times and directions. The app will also allow users to share content via email, Facebook and Twitter.

The app launch follows a complete redesign of the print magazine earlier this year.

Nial Ferguson, publishing director for Future’s Entertainment and Tech Lifestyle portfolios, said: “Having listened closely to our readers, we have developed the most complete app available to UK movie fans, as we ensure Total Film appeals to committed enthusiasts, across all brand platforms.”

California journalism students to be provided with iPads

Journalism students at a US university will be given iPads during their course to help them learn to file multimedia news stories from the latest technologies.

According to a release on the University of Southern California’s website, students on the Specialised Reporting course will be given the device as part of training to prepare them for reporting from various locations.

Course professor Bill Celis says the students will be encouraged to “push the boundaries” of the device in their production of multimedia journalism.

“Students can file stories from the field that include audio and slideshows. I’m teaching the same vital journalism skills I’ve always taught while ensuring the students have experience in the latest and emerging technologies.”

Hat tip: phoneArena.com

Bloomberg offers free TV training for budding broadcast journalists

Budding video journalists and future news presenters can apply for free TV production training as part of Bloomberg’s Broadcast Volunteer programme.

Applications are being accepted until 18 August for a September start and are open to anyone aged between 18-25, not in education, employment or training. Bloomberg advertise the programme as providing:

Eight days of intensive training in TV Production and Broadcasting skills plus three top-up sessions.

At least 80 hours volunteering at Roundhouse Studios in September and October 2010, putting your skills into practice by supporting Roundhouse TV and Film projects and documenting Roundhouse events.

Great work experience to put on your CV.

See more here…