In this promotional video, HSBC attempts to identify itself with the moral high ground by portraying an ethical dilemma for a professional photojournalist. One can’t help wonder, in the real world, what might have been the outcome had the photographer been facing foreclosure on his mortgage…
Regional newspapers “have been thrown a lifeline” with a government decision to safeguard £15m of local advertising, reports the Guardian.
The advertising, in the form of planning applications, will still have to be published in local and regional papers, the government is due to announce today , despite a review recommending a relaxation of the rules.
Google will buy local business reviews site Yelp for at least $500 million, according to TechCrunch.
The search giant is already building a directory of local businesses with its Place Pages, which makes use of its maps and local search tools. Yelp already has data on this and ratings and reviews of local businesses from users.
As media blogger and author Jeff Jarvis points out via Twitter, Google can strengthen its positioning in the local advertising market and has spotted an opportunity in online communities around local business that other media, including newspapers, may have missed.
“The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events,” reports Advertising Age.
Reuters reports from its Global Media Summit in New York:
“The one big shift in the next three to five years is going to be video advertising,” said Nikesh Arora, president of global sales operations and business development.
Google said it monetised one billion video views a week on YouTube during the third quarter.
The Newspaper Society has launched Locally Connected, what it calls ‘the UK’s first integrated print and online audience currency’.
It’s a new way of measuring newpapers’ print and online reach: “The development of a robust and reliable system of multimedia audience measurement has been one of the biggest challenges facing all media today,” said NS president, David Fordham.
“Locally Connected now gives advertisers a unique cross-media planning system, allowing them to effectively target local communities across the UK in print as well as online.”
To mark its launch, the NS announced that research conducted by Telmar showed websites extend local newspaper audience reach by 14 per cent, ‘particularly among upmarket and core middle age groups’.
In addition, the NS is carrying out a ‘qualitative digital insight project’ which will look at how people engage with their local newspaper website.
According to reports, Google has bought mobile advertising company Admobfirm for £450 million ($750 million).
The deal will help Google capitalise on the growth in mobile search it has recently reported.
“Admob helps firms advertise on mobile web sites, as well as providing the technology for serving said adverts on mobiles. It also works with applications for in-applications advertising,” explains The Inquirer.
A bold promise from The Week to advertisers buying at least 12 pages a year – the magazine will guarantee readers remember their ads.
The title will use a research service, Vista from firm Affinity, to measure ‘recall’ amongst consumer focus groups.
“The Week’s guarantee says it will be in the top one-third of magazines where an ad has run, or The Week will to run free ad pages for the marketer until it gets to that benchmark,” reports the New York Times.
Last week Journalism.co.uk attended the INMA and Online Publishers Association (OPA) Europe’s annual conference Outlook 2010 – the event focused on innovation, transformation and making money for media businesses. Follow our coverage at this link.
Former ContentNext research director and media analyst Lauren Rich Fine opened her conference presentation with a potentially ‘heretical’ question: “Is it possible that there’s too much news?”
Fine’s overview of the state of the media industry (focusing on the US market) and her ideas for a more collaborative, cooperative future can be listened to in full below:
Here are some key quotes:
On content:
On the newspaper industry:
On advertising:
As noted by Richard Wilson, author of Don’t Get Fooled Again, and one of the bloggers to first publish MP Paul Farrelly’s secret injunction question on his blog, Trafigura – the third largest independent oil trader in the world – has been dropped as a sponsor of what was formerly the Trafigura Art Prize.
Cynthia Corbett’s art prize will no longer be sponsored by Trafigura, and will instead be renamed the Young Masters Art Prize, a release from the gallery stated.
“Since the prize was conceived two years ago we approached various art foundations and corporate organizations to sponsor an art prize. We feel that the recent events involving Trafigura are detracting from the main purpose of the prize, which is to celebrate emerging and newly established artists,” said Corbett.
Sixteen international artists are currently exhibiting work at the Young Masters exhibition, which opened at The Old Truman Brewery last week (the day before Trafigura dropped its injunction against the Guardian) with over 1200 visitors. The prize will seek funding for the prize money from alternative sponsors in future years; this year the prize will be non-monetary, the release stated.
Richard Wilson is currently hosting the ‘Alternative Trafigura Art Prize’.
For the latest on the Guardian-Trafigura-Carter-Ruck injunction triangle, see Journalism.co.uk stories at this link.