Some unfortunate subbing at the Cambridge News last week (Tuesday Dec 1 2009). David Fordham, pictured, happens to be chairman of Cambridge Newspapers and chief executive of Iliffe News & Media, owners of the Cambridge News. The piece raised a smile in the newsroom, apparently…
The Newspaper Society has launched Locally Connected, what it calls ‘the UK’s first integrated print and online audience currency’.
It’s a new way of measuring newpapers’ print and online reach: “The development of a robust and reliable system of multimedia audience measurement has been one of the biggest challenges facing all media today,” said NS president, David Fordham.
“Locally Connected now gives advertisers a unique cross-media planning system, allowing them to effectively target local communities across the UK in print as well as online.”
To mark its launch, the NS announced that research conducted by Telmar showed websites extend local newspaper audience reach by 14 per cent, ‘particularly among upmarket and core middle age groups’.
In addition, the NS is carrying out a ‘qualitative digital insight project’ which will look at how people engage with their local newspaper website.
David Fordham, chief executive of Iliffe News and Media, has been appointed as president of the Newspaper Society.
Georgina Harvey, Trinity Mirror Regionals managing director, has been named as vice president.