Today BT begins its trials of Phorm – a technology that will target advertisements at consumers based on their web browsing habits.
FT.com: BT starts trials for new advertisement targeting technology – based on users’ web habits
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Category Archives: Advertising
SFNblog (via Business 24-7): Newspaper advertising spend is up 33 per cent in the Arab region
Newspaper advertising spend in the Arab region has seen a 33 per cent increase in the first half of 2008 according to the half-annual report issued by Pan Arab Research Center (PARC).
Reuters: EU investigating Google-Yahoo advertising deal
European Union anti-trust watchdogs are investigating the proposed advertising deal between Google and Yahoo, which would see the two companies share some ad revenue.
The World Association of Newspapers (WAN) has called on the EU to probe the tie-up, which Google and Yahoo have said would only come into force in the US and Canada.
WAN said the deal would affect Yahoo’s ability to compete with Google in the future.
Advertising: Newspapers sign up with Zillow.com and Politico; UK radio station launches motor ads site
A series of major advertising deals have been signed this week, starting with the creation of a national online real estate ad network between 282 US newspapers and Zillow.com.
The agreement, Editor&Publisher reports, will see the papers and Zillow sharing each other’s advertising inventories and splitting revenue.
Politico.com has opted for a selective approach in creating an ‘advertising and content distribution network’, says an article in MediaWeek.
US newspapers, including The Philadelphia Inquirer, aggregators, and local TV news websites are among 40 outlets signed up to the network.
Under the partnership the media organisations will carry Politico content on the political sections of their websites and feature ads sold by Politico’s sales division. The outlets can also run their own ads alongside Politico content.
Meanwhile in the UK, Birmingham radio station BRMB has joined up with classified advertising site AdFlyer to create a website for motoring ads targeted at the west Midlands. Users can upload an ad for the first week free of charge, a release from AdFlyer said.
Brand Republic: GNM ad network will focus on special interest websites
Guardian News & Media is launching a new ad network allowing advertisers to target key, special interest websites.
Media Week: Publishers to use targeted ad service
Media companies such as Trinity Mirror, Incisive Media and Global Radio have signed up to iSense Network, a targeted ad service for online.
MediaGuardian: Johnston Press advertising continues to fall
In their half-yearly report the regional newspaper group Johnston Press announced that advertising revenues are down by 21 per cent year on year, for the first seven weeks of the second half of 2008.
FT.com: New York Times ad sales down by 16.4 per cent
The New York Times advertising revenues for June have decreased by 16.4 per cent. They said that high oil prices, a slowing economy and the housing crisis could affect their prospects for some time.
Brand Republic: Bauer introduces interactive magazine ads
Readers who photograph the ads and send them by text or email to Bauer will receive additional product information.
Bloomberg: Media ads appearing on YouTube vids
Media companies have begun advertising on a small number of YouTube videos.
The new system allows companies to run advertising alongside content posted without their permission.