Tool of the week: Searchmetrics Essentials

What is it? A tool to test your news site’s SEO and social rankings

How is it of use to journalists? Searchmetrics is a paid-for tool to allow you to see your site’s SEO and social rankings.

Journalism.co.uk used it to discover the top 10 Twitter and top 10 Facebook stories of 2011.

Full access costs around £150 per month but you can now have limited access for free with last week’s release of Searchmetrics Essentials.

Type in your domain name and you will be able to see your SEO ranking. For example, typing in Journalism.co.uk shows we are number one search result for “journalism jobs” and number one for “journalism”.