Ad Age: Internet media employment at peak since 2001 despite falls elsewhere

Advertising Age research suggests that media companies in the US have cut one in seven jobs since the start of the recession. But employment at internet media firms has risen to its highest level since 2001, according to the figures, which the title has been collecting since 1981.

Internet media companies and broadcast TV have seen solid year-to-date job gains. There’s even hope in newspapers, where recent monthly job cuts are at the lowest level since the start of the recession.

The chart below of Advertising Age’s stats shows the percentage change in the number of jobs in each media sector since December 2007:

As part of its ranking, Advertising Age looks at the leading 100 media companies in the US to see how they have fared over the past year in comparison to the rest of the industry.

Full results can be seen in this report (registration required), but some key points:

  • Revenue for the US’ top media firms rose by 6.1 per cent in the first half of 2010;
  • Video and broadband providers accounted for 39 per cent of 2009’s net revenue for the top 100 media companies;
  • According to Ad Age, media employment has risen consecutively for two months – for the first time since 2006.

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