Monthly Archives: May 2010

Call for responses to survey on PR ‘spamming’

In February a group of leading PR professionals launched a campaign asking for a new charter to protect journalists and bloggers from irrelevant PR campaigns and releases.

‘An Inconvenient PR Truth’ aims to reduce “the pollution of journalist, blogger and publisher inboxes” by cutting PR spam with a list of recommendations for the industry.

The initial suggestions by the group included a ‘Bill of Rights’ on the campaign’s website, includes obtaining permission from recipients before sending press releases and not making a follow-up call to a journalist after sending a release.

The group has now created a second survey building on the initial launch document and wants responses from journalists, writers, communication professionals and bloggers to ascertain more information about:

  • Who is most affected by the issue of unwanted PR and press releases?
  • What are the main sources of the problem?
  • What is the impact on media recipients, in terms of time wasted?

The short survey can be filled in at this link –  for more details contact Adam Parker.

Says the campaign site:

[T]he survey is only going to be of any value if we get lots of responses. To date any exercise (that we are aware of) that has tried to quantify and analyse this problem has been limited by the small number of respondents anyone has been able to achieve on their own. We hope that with the help of the PR and Media communities we can get a huge response so that the data can provide an accurate insight into the issue once and for all.

#followjourn: @dove 21/editor

#followjourn: Lauren Mills

Who? London-based editor editor of The Source

Where? The Source is a Wall Street Journal Europe business blog. She has previously worked for several national newspapers including the Mail on Sunday, the Daily Express and the Telegraph. She pops up on journalisted here, and LinkedIn here.

Contact? @dove21

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

FT.com gets go ahead for iPad app

We reported last week that the FT’s new app for iPad was on the brink of launch. Well, now it has got final Apple approval and the Hublot sponsored-app is available to download for free in the iTunes App store or via the iPad app store – although users will need to register or subscribe to one of its tiered options, for varying levels of access.

[Journalism.co.uk report ahead of launch at this link]

Here’s the FT’s own blurb, released today:

Key features of the app include the ability to:

  • Download the daily FT to your iPad for offline reading
  • Access content across all sections of FT.com, fully customisable so users can order key sections of the application interface – including World, Companies, Markets and more
  • View the FT’s award-winning high quality video content, including the latest updates on markets and interviews with high profile CEOs each morning. This is the first time the FT has offered video on one of its mobile products.
  • A dedicated Markets Data section, including macromaps highlighting markets across the world, with the option to also view regional indices and company information sheets
  • Full access to view personal investment portfolios
  • Read top ‘must read’ stories of the moment for the iPad edition, determined by the FT editorial team

Developers and journalists forging common ground

Back in April 2009 I listened as a group of bloggers at the G20 protests in London sent in reports using the new Audioboo iPhone application. The rules of the game are clearly changing fast, I thought.

The application allows users to record and upload high-quality sound files in an instant. In the same way that a photo of a plane floating in the Hudson river circumvented traditional channels and made its way around the world online, journalists (including Guardian staff) and bloggers on the ground were able to instantly upload reports on the unfolding activity with the immediacy and colour of front-line reports. I happened to be home ill that day and listened to the action with fascination. Then a contact from ABC News in the States contacted me via Twitter asking me if I knew any of the reporting bloggers and to pass on the direct number of the ABC newsroom. It was quick, energised and direct, and I was immediately hooked.

On the surface, the domain of the journalist and the developer seem poles apart. Journalists trace and shape stories, uncover information, and on a good day bring hidden truths to light. Developers build tools, marshal data and on a good day make the impossible possible. But a convergence is taking place that will ultimately rewrite the rulebook for both camps. Journalists have long been sifting and filtering forbidding mountains of data, looking for a story in the noise. Now they are going further, familiarising themselves with the tools to cohere and present this data, adapting to remain relevant in the new digital space. Developers in turn are doing far more than pushing data around. With rich social media tools and networks available to all, they are starting to report, telling stories with code and changing the way people in the online world relate, work and communicate. It’s a vast social experiment taking place in the production environment of the real world.

Back in March of this year, a small group of developers and journalists met in a pub in Islington to explore this overlap between coding and journalism in an intensely pragmatic fashion – the former teaching the latter the rudiments of web programming over a few beers. Ruby In The Pub was born.

A few days before, I overheard an online conversation between Joanna Geary of the Times and self-proclaimed ‘relapsed blogger’ James Ball. They were discussing the possibility of starting a regular event to get developers and journalists together. They touted Ruby as a possible language and with a speed typical of events incubated in social media circles the venue was sourced and the date decided.

As a Ruby developer (with the penchant for the odd beer) I immediately decided to attend and offer whatever support I could. The first event was warm and freestyle in nature, and the second drew a significantly larger group to the Shooting Star in Spitalfields, including the lead developer of the New York Times. One whole side of the pub was taken over by laptops and energised conversation. Due to the spotty wifi, I hardly managed any teaching at all, but became engaged in a wider discussion around journalism, the digital arena, and the changing media landscape.

Like that difficult third album, the next meet-up will probably define the future of this freestyle session. Ideas will gain traction, people will gravitate to familiar faces or pick up on projects that have been discussed. Karen Barber of Audioboo will be in attendance and has already taken up my offer of help on a project she has been kicking around for a while. We’ll get a drink, sit down, and start building it, responding to feedback from newbies and experienced hackers as we do so. Along the way, the communication channels between both sides will be strengthened and clarified and, what with all the activity on Twitter around the event, feelers of energy will spread out and spark up satellite meetings.

In fact, this has already happened. Paul Bradshaw, a journalist who teaches the MA in Online Journalism at Birmingham University, has already activated the wonderfully-named Ruby Tuesday up North and hopefully we’ll see a lot more. In a series of regular posts I will attempt to cover the process as it unfolds, as well as looking at the wider interface between word and code.

There’s no end to this journey, it’s a vibrant buzz of collaboration and exploration. Why not join us?

Independent.co.uk: iPad may force page 3 girls to cover up

Last May we linked to paidContent UK’s report that a newspaper iPhone app was rejected because of its “obscene” page 3 content from the Sun. This year, the Independent on Sunday’s Feral Beast column speculates on the girls’ fate for the iPad app:

Bad news for News International as they start charging for online editions: The Sun’s page three girls, whose ranks once numbered Melinda Messenger could be forced to cover up for the iPad. The German tabloid Der Bild has complained of being censored by Apple from running topless girls on its iPad applications software. Apple recently removed the gallery of nude photos from the site of Stern magazine, and forced Bild to put clothes on the “Bild girl”. “Today they censor nipples, tomorrow it’s editorial content,” said a spokeswoman. Rupert will not be happy.

Full article at this link…

Committee to Protect Journalists: Three journalists shot and injured in Thai demonstrations

On Friday (14 May) The Committee to Protect Journalists reported that it is concerned about the “deteriorating security situation for reporters in Thailand…”

Three journalists were shot and injured on Friday when security forces and protesters exchanged fire that resulted in at least seven deaths and more than 100 injuries, according to local and international news reports.

Full story at this link…

Next Generation Journalist: leverage your expertise

This series of 10 moneymaking tips for journalists began on Adam Westbrook’s blog, but continues exclusively on Journalism.co.uk from today. Adam’s e-book, Next Generation Journalist: 10 New Ways to Make Money in Journalism will be available to download in full on 20 May.

06. become an ‘infopreneur’

The business model for journalism has always looked a little bit like this: 1) research and collect information about things the public want or need to know about 2) publish that information and sell it to them or 3) charge advertisers to promote their products along side that information.

In other words, journalism has always been about making money from information or expertise. In the new digital information age we should still be exploiting that model. But we’re not.

What is an infopreneur? Put simply, it’s someone who packages and sells information. You’d think that would come naturally to journalists. Instead journalists have struggled to profit from their information in the digital age.

The Next Generation Journalist sees opportunity in the affordability and ease of finding and publishing information online and exploits that.

The internet and the ‘information economy’ we find ourselves in means two things:

  • 1. finding things out is easier and cheaper than it ever has been.
  • 2. packaging and publishing that information is equally cheap and easy

The Next Generation Journalist uses both of these facts to develop exciting new entrepreneurial ventures.

Becoming an infopreneur…

  • is easier than it ever has been in history
  • allows you to build a brand and reputation as a leader in a field you are passionate about
  • enables you to package your expertise in different ways for money

But I’m not an expert!

That’s the natural first instinctive reply. Here’s the amazing thing: it is actually quite easy to become an expert in certain areas. Firstly, the word ‘expert’ is a relative term, it requires you to know more than most people in your field and to develop strategic contacts, but no longer requires a qualification or letters after your name (except, of course, for things like medicine and law).

Secondly, the process requires you to research key resources and share that with the world on a blog or website, build a community (that’s really important), and then start to produce products for that community. Those products can be ebooks, audio downloads, week long e-courses, or physical products like books or DVDs.

Nick Williams, who launched Inspired Entreprenuer, a website built on the same principal, says journalists are perfectly placed to enter this field.

“Many journalists are fantastic at being able to grasp large areas of information…and being able to distill them down to their essence” he says. “Those skills will really be in demand in the world to come.”

Click here to find out more.

ProPublica: Reporting bank investigations – a cautionary tale

ProPublica managing editor Stephen Engelberg shares some advice on reporting bank investigations.

His advice:

When the journalistic scrum forms around an investigation, read very carefully and withhold final judgments.

He writes:

…Stories about investigations often leave the impression that authorities are running full tilt at malefactors. And they often fail to answer basic questions. Are these investigations fishing expeditions? Pro forma reviews? The first steps toward significant charges?

Full post at this link…

What next for the new generation of journalists?

First, a bleak piece by Ed Caeser in the Sunday Times on the realities of a career in journalism. According to Caeser:

Today, you’ll need luck, flair, an alternative source of income, endless patience, an optimistic disposition, sharp elbows and a place to stay in London. But the essential quality for success now is surely tenacity. Look around the thinning newsrooms of the national titles. Look at the number of applicants for journalism courses, at the queue of graduates – qualified in everything except the only thing that matters, experience – who are desperate for unpaid work on newspapers and magazines. Look at the 1,200 people who applied in September for one reporter’s position on the new Sunday Times website. You’d shoot a horse with those odds.

It includes quotes from members of what he calls the class of 2008: the under 26s nominated as Press Gazette Young Journalist of the Year two years ago.

But the piece lacks examination of new paths and opportunities in journalism. Adam Westbrook fills in one of the gaps on his blog:

Caeser gets one thing right: he realises journalism is changing. The advice he has sought, however, is for an era in the industry heading towards the grave. He is stuck in the mindset that to have any career worth having in journalism it has to be working on a national newspaper or big broadcaster (…) there is no mention of entrepreneurial journalism. Caeser hasn’t even thought about it.

The very concept that the next generation of journalists might take control of their careers, become the chess player and not the chess piece seems alien to him; that these ‘poor saps’ might see opportunity where he only sees despair.

So here’s my advice: if you’re just starting out in journalism don’t read this article. While you’re at it, don’t make yourself ill eating nothing but Supernoodles for a month (as I once had to) just to afford a shitty flat in Clapham. Don’t spend hours squeezing the desperation out of a desperate email to that sub on the Guardian you chatted to briefly at some conference somewhere. And don’t think you should give up just because you live in the North of England, or you’re poor, or because Ed Caeser says you should.

Instead, do this: Start looking for the brave, exciting new opportunities presented by this wonderful digital age we now live in.

Read Adam Westbrook’s post in full at this link…