The Wall Street Journal has followed in the Financial Times’ footsteps by teaming up with Foursquare. As part of a new focus on New York City, FourSquare users who ‘check in’ to a location around the city will receive a link from the Journal relating to that location.
Some media observers have been critical of the partnership, focusing on the addition of a few new WSJ-related badges that Foursquare users can now add to their collection. That might seem like an underwhelming feature for a media giant like the Journal to add, but the addition of location-specific, hard news stories as tips is a very intriguing experiment that could point to a big new future for news. It also looks like a lot of fun.