The service aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.
Eight paying customers have signed up so far and the site is offering a four-week trial to new customers ($25 a week for orders of five weeks or more).
Speaking to Journalism.co.uk in July, CEO and editor of the site, Joel Kramer said 24 beta testers signed up for the beta Real Time Ads within the first fortnight – advertisers who are ‘open to experimentation’.
“Many of those local advertisers weren’t familiar with online yet. They have to educate themselves and we have to teach them,” he adds.
In the video interview with Nieman Journalism Lab below Kramer explains the thinking behind the ad system: