Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising
June 26th, 2009Posted by Laura Oliver in Advertising, Editors' pick
Not-for-profit start-up the MinnPost is experimenting with – to use Nieman’s words – ‘a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the internet’.
(MinnPost experiments with real-time ads from Nieman Journalism Lab on Vimeo)
Real-Time Ads aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.
Tags: MinnPost, Real-Time ads
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June 28th, 2009 at 4:24 pm
[...] Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising (blogs.journalism.co.uk) [...]
September 4th, 2009 at 11:35 am
[...] Initially launched in June this year, non-profit, online-only news site the MinnPost has moved its innovative ‘Real-Time Ads’ system out of beta, according to a post on the site’s blog. [...]