Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising
June 26th, 2009Posted by Laura Oliver in Advertising, Editors' pick
Not-for-profit start-up the MinnPost is experimenting with – to use Nieman’s words – ‘a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the internet’.
(MinnPost experiments with real-time ads from Nieman Journalism Lab on Vimeo)
Real-Time Ads aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.
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