Nielsen Online, a service of The Nielsen Company, today reported a 16 per cent year-on-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008.

NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million unique visitors. USATODAY.com and washingtonpost.com took the second and third spots, with 11.4 million and 9.5 million unique visitors, respectively. Download PDF release