Richard Sambrook, who left his post as global news director of the BBC, will become PR agency Edelman’s first chief content officer and vice-president, PR week reports.
Sambrook announced his departure from the BBC in November and announced his departure date as March 2010. He said he was planning to spend more time working as a visiting fellow at the Reuters Institute for the Study of Journalism in Oxford, before taking up a new role outside of journalism and broadcasting.
Sambrook recently oversaw the corporation’s coverage of the Iranian post-election protests and spoke to Journalism.co.uk about the BBC’s use of user-generated content in its reports.
The re-tweets of this topic show no sign of slowing down. Which means two things: The announcement that Richard Sambrook will be joining Edelman – the world’s largest independent PR firm – as Global Vice Chairman and Chief Content Officer is BIG news. Secondly it means that people often hit the RT button without a second thought behind its significance. I’ve gone into more depth on my blog; it’s fascinating for sure: http://www.grahamcreative.me/sambrook
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