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#PPAdigital: 27% of Wired UK subscribers have downloaded iPad app

September 26th, 2012 | 2 Comments | Posted by in Events, Magazines, Mobile

Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.

At first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.

The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. The number of downloads by print subscribers who read the app is not included in that figure. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription.

Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”.

“But consumers are much more savvy than that,” he said. “They read it, but read it differently.”

Research shows most users of the Wired UK iPad read in linear form.

He also revealed some good news for advertising. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed.

He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial.

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#mms12: Apple Newsstand advice from Future Publishing and Dennis Publishing

September 25th, 2012 | No Comments | Posted by in Events, Magazines, Mobile

It is almost a year since the launch of Apple’s Newsstand. After success stories for Future Publishing, which reported 6 million downloads in the first six weeks, and talk of it “revolutionising” the publishing industry, the question Mike Goldsmith, editor-in-chief, digital editions at Future Publishing, now gets asked is “how do I get on the Apple carousel?”

After Future’s success in regularly being featured in the carousel, publishers are keen to find out from Goldsmith how they too get in the ‘featured app list. Goldsmith shared his advice with delegates of today’s Mobile Media Strategies conference.

Another conference case study came from The Week, Dennis Publishing’s title which launched in 1995 and had an average monthly circulation of more than 190,000 in the first six months of 2012, according to recent Audit Bureau of Circulation results.

The Week’s iPad app has also been positioned by Apple in the ‘featured’ slot, and Alex Watson, head of apps at Dennis Publishing, also talked through lessons from the title which he said is reporting that digital subscriptions are growing by 10 per cent per month.

Lessons from Future Publishing

Mike Goldsmith’s main piece of advice is to “publish a good product”.

“Make something amazing,” he said. “This is the factor that will get your magazine featured in Apple’s carousel”. He pointed out that the ‘featured apps’ slot is not the reserve of large brands and smaller publishers can take the slots.

He also advised publishers to “get your support sorted out before launch”, explaining that they could expect to receive thousands of emails from readers so to put systems in place to respond to the customers who will contact them.

He also urged publishers to “know your customers” and study the analytics. And “remember you are selling a product”, he said, and therefore work on the cover of your app.

Goldsmith also advocated “telling manufacturers about your app”. He advised building a relationship with Apple (and Amazon and Google).

Lesson from The Week

Building relationships is something Dennis Publishing did when designing and building The Week’s app, showing Apple the product and listening to feedback, Alex Watson explained.

Watson said that they decided not to opt for a PDF-type replica of the magazine.

The app is “native in terms of way the user gets it” from the App Store, Watson explained, and uses HTML5 technologies to help focus on the user experience.

The technology keeps the file size of the app down to just 15 to 20Mb, giving the user experience of a fast download speed.

The Week also built in another feature, as the publisher knew its readers would opt for iPad app bedtime reading, which was a “night-mode” option with the bright back lighting dulled.

For more from Watson listen to the following interview:

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#mms12: Lessons for consumer publishers from Immediate Media

September 25th, 2012 | No Comments | Posted by in Events, Magazines, Mobile

At today’s Mobile Media Strategies conference, Rebekah Billingsley, mobile publisher, Immediate Media, explained how the publisher, which was formed in November 2011 after a merger of BBC Worldwide magazines, Origin Publishing and Magicalia, has become the “second largest publisher of digital magazines”, based on Immediate’s own tally, with more than 1.3 million downloads to date and 16 apps downloaded every second.

Immediate Media launched its first magazine app in 2010 when it released Focus, later following with Good Food, which is now the “highest rated magazine app in Newsstand”.

When Apple’s Newsstand launched in October 2011 “sales quadrupled overnight”, Billingsley said. The same month as Newsstand launched, Immediate Media launched its History Magazine to Kindle.

And the previous year it started releasing ‘bookazines’, single editions with a long shelf-life. Two years on and the publisher aims to launch three bookezines a month and “every month they are making more and more money”, Billingsley told delegates.

Today 48 per cent of Immediate’s revenue from Apple comes from outside the UK and monthly PDF revenues have grown 500 per cent since launch.

“Be prepared to be surprised,” Billingsley urged delegates.

She had thought consumers would only opt for “enhanced, fully interactive models”. But recent ABC figures show “four out of the top 10 sellers are PDF replicas”.

Billingsley was also surprised by the numbers reading magazines on their phones, with 10 per cent of magazines bought via Zinio read on phones.

“Launching our titles gave us access to data in lots of countries,” Billingsley said, explaining they are now planning the roadmap based on actual data.

Billingsley warned:

Don’t just assume on behalf of your consumers. It’s new to them as well.

One thing Immediate did in order to convince advertisers of the value of the new app products was to hire 20 iPads and send them to media planners and also equipped sales teams with the devices.

And Billingsley’s advice for consumer publishers considering apps?

As long as you are using cost-effective technology and testing you can try new things.

She also encouraged the repackaging of existing content.

Her final words of advice were to “watch your competitors, better still take them to lunch”.

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National Readership Survey infographic illustrates rise in digital magazine and newspaper reading

August 3rd, 2012 | No Comments | Posted by in Journalism, Magazines, Mobile, Newspapers

Here is an infographic from the National Readership Survey which aims to illustrate the growth in readership of newspapers and magazines on tablets, e-readers and mobiles.

According to a release it’s the first in a new series of infographics to be produced by the NRS “to demonstrate the breadth of insight within the NRS reports”, which are released each quarter:

It is no secret that these platforms are developing at an incredibly fast rate, and that media brands are increasingly being consumed on these digital devices. In fact, over the last year, readership on tablets and e-readers has doubled. However, what we need to remember is that however ubiquitous these devices appear to be in London – you cannot help but spot every kind of device if you commute on the tube – multi-digital platform ownership is still relatively low nationwide, with just 1.4 per cent of the population owning both a tablet and an e-reader.

The figures visualised below refer to data collected by the NRS for the period of April 2011 to March 2012. They include a rise in use of tablets and e-readers from 1.5 per cent to 3.2 per cent for reading magazines and from 2.4 per cent to 5 per cent for newspapers.

The NRS also reports a rise in mobile app readership of “publishing content” of 30 per cent. Readership of magazines grew from 2.7 per cent to 3.5 per cent on mobile apps, and readership of newspapers from 4.7 per cent to 6 per cent.

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#newscycle – day 11, Hobro to Frederikshavn

Day 11 of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Today’s ride covered 71 miles with 1314 feet of climbs. Tonight it’s the overnight ferry to Oslo then a short ride to my brother’s house – all done!

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#newscycle – day 10, Kolding to Hobro

Day 10 of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Today’s ride covered 92 miles with 3291 feet of climbs.

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#newscycle – day nine, Schleswig to Kolding

Here’s a video from today;

Day nine of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Today’s ride covered 73 miles with 1774 feet of climbs.

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#newscycle – day eight, Hamburg to Schleswig

June 15th, 2012 | No Comments | Posted by in Journalism, Magazines, Non-profit

Day eight of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Today’s ride covered 75 miles with 1022 feet of climbs.

Here’s a video from today:

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#newscycle – day seven, Bremen to Hamburg

Day seven of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Here are some tweets from today:

Today’s ride covered 68 miles with 764 feet of climbs.

Final tally 65.5 miles completed in six hours.

Pleasant riding today but not all on cycle paths. Still surprisingly cool – I’m told some bad weather may be on its way down the line.

Long night’s sleep in Bremen hostel. Some noise, Euro related but barely stirred. Entry into Hamburg involved weird tunnel with car lifts and much ducking and weaving past construction works etc. Hotel in Hamburg again by train station but much more laid back with bars and restaurants nearby.

Another day of cycling in Germany tomorrow, then it’s on to Denmark – the final country before Norway.

Here’s a video from today:

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#newscycle – day six, Freren to Bremen

Day six of @journalismnews owner @johncthompson‘s epic 11-day ride from Brighton, UK to Oslo, Norway in aid of @JournoCharity (Journalists’ Charity), @CR_UK (Cancer Research UK) and @GistSupportUK.

Journalists – watch the video and listen to the audio about the great work of the Journalists’ Charity. And learn more about my ride.

I will be braving hills, rain, wind, punctures, sore muscles etc so please make it worth my while by sponsoring me as generously as you can afford.

Today’s ride covered 75 miles with 871 feet of climbs.

Final tally 73.72 miles in 6 hours 22 minutes.

My route today was mostly quite pleasant although nothing outstanding. Some road riding today where cycle paths stop which makes me feel slightly vulnerable now even though the roads are quiet. Amazing how quickly you take good cycle paths for granted and I will miss them back in the UK.

So far Belgium still top of my list for best place to cycle for good scenery etc.

Note to bikeroutetoaster: another ‘short cut’ today was unrideable – you cannot cycle across sand! Fortunately short and walkable although always causes me anxiety in case ‘off road’ parts might stretch for miles.

Managed a quick coffee break today although later than I had hoped. Arrived Bremen in good time. Area of hotel seems to have a lot of, err, independent cinemas which is surprising in this age of the Internet.

So glad to have arrived early to avoid the worst of the wildlife. Hostel tonight – basic but more than adequate and cycle friendly.

Slept long and soundly apart from what I presume was football-related shouting and some nearby noisy residents.

Here’s a video from today:

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