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Yahoo News tests new ‘Infinite Browse’ feature

Yahoo is testing the water with new features on its news platform which aim to improve the browsing experience of users and offer clear signposting to trending stories and topics, according to a post on the Shaping the Future of the Newspaper blog.

The first feature – “Infinite Browse” – provides a visitor with a small window of search results at the bottom of a news story, offering links to other Yahoo News results based on the same topics, in order to keep visitors inside the Yahoo network. It is currently being tested on a small number of visitors to the site.

The sfn.com blog also mentions a second “Trending Now” feature to be introduced soon.

Yahoo is also bringing trending topics to its Yahoo.com homepage and its network sites that include Yahoo Mail, Yahoo Sports, Yahoo News and Yahoo Finance. The feature, called “Trending Now,” will help users find hot topics of the day and discover related content, according to the Yahoo Blog.

See more at the Yahoo Search Blog on this here…

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