FT.com: Birmingham Post ‘might cease daily publication’
At the weekend the FT reported that Birmingham Post might cease daily publication after 152 years, ‘becoming the first flagship newspaper of a large city to go weekly in response to the recession and competition from online media.’
“The circulation of the Birmingham Post has dropped from 18,500 to 12,700 since 2000, according to the Audit Bureau of Circulations. Locally, a fully paid circulation of less than 7,000 is spoken of. It is understood that options studied by Trinity Mirror, which owns the white-collar morning title, include converting the lossmaking publication into a weekly title. The media group might publish the Birmingham Mail, an evening newspaper with a blue-collar readership, in the mornings instead. This would trigger wide-ranging redundancies, from delivery drivers to newsagents and journalists in a newsroom that services several titles.”
Yesterday, the Press Gazette’s Grey Cardigan said his sources back the report:
“I knew that sales were poor, but I didn’t realise that paid-for copies had dropped to fewer than 7,000 – a claim made by the FT and stood up by my own sources this morning. (Just what you want on the golf course early on a Sunday - a call from Mr Cardigan suggesting that you’re about to lose your job.”
Similar posts:
- Grey Cardigan: Notes from a regional newspaper focus group
- Media Release: Birmingham Post launches sister title Birmingham Post Lite
- Trinity Mirror announces exit for Birmingham Post and Mail editors
- Birmingham Post News Blog: ‘Why the Post must go weekly’
- TM Birmingham chapels’ motion of no confidence
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