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Bloomberg runs false obituary for Apple’s Steve Jobs

August 28th, 2008Posted by in Online Journalism

The death of Apple founder and CEO Steve Jobs was prematurely announced yesterday afternoon by Bloomberg.

A pre-prepared stock obituary was accidentally posted to Bloomberg’s corporate client wire service, even through the story was marked ‘Hold for release – Do not use’.

It was quickly spotted by a user, and sent to Gawker.com, where the obituary can still be read in full.

Bloomberg was quick to retract the story, and yesterday published a message on its wire saying: “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m.New York time today.”

At Telegraph.co.uk Matthew Moore reports: “The stock obituary was published ‘momentarily’ after a routine update by a reporter, and was ‘immediately deleted’, Bloomberg said.”

According to Moore, ‘Jobs has been reluctant to publicly discuss his health, but recently denied claims that his cancer [from which he has previously suffered] had returned’.

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