Guardian: Pluck picks up Hearst website deal
May 7th, 2008Posted by Oliver Luft in Editors' pick, Magazines
Social media firm Pluck will supply technology to Hearst Digital’s uber-web portal Allaboutyou.com
It will provided blogs, discussion tools and media-sharing applications to the new community site for women, which combines content from six Natmag’s UK tiles.
The move is part of an ‘aggressive’ push of the business, says the Guardian.
For Hearst, it’s the second major partnership for its magazine websites after securing the services of Brightcove to supply its digital video hosting.
Tags: Allaboutyou.com, blogs, comments, community site, Digital video, discussion tools, Hearst, media, media-sharing applications, Pluck, social media, supply technology, The Guardian, uber-web portal, United Kingdom
