New digital measurement approach from Nielsen
October 15th, 2007Posted by Oliver Luft in Online Journalism
Nielsen is attempting reflect the true digital footprint of web properties by combining Nielsen/NetRatings and BuzzMetrics into a single online service.
Nielsen Online will attempt to provide measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behaviour.
Itzhak Fisher, former executive chairman of BuzzMetrics, will lead Nielsen Online as executive chairman.
Another new venture, Nielsen Mobile, will combine recently acquired Telephia – which supplies consumer research to the telecom and mobile media markets – with several existing Nielsen mobile measurement initiatives.
Tags: BuzzMetrics, consumer research, executive chairman, Itzhak Fisher, mobile media markets, NetRatings, Nielsen Online, online audiences, online service, Telephia, web properties
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