Tag Archives: online service

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Allmediascotland : Twitter online newspaper launched by former chief-sub

An online newspaper for users of Twitter, has been set up by a former chief sub-editor of the Scottish Sun, allmediascotland reports.

“I was of the view that it would be good to bring out an online Twitter newspaper where people can message me their news and we publish the best,” explained its founder, James McIvor, former chief sub-editor of the Scottish Sun, who also runs the Scooped! online service.

Full story at this link…

New digital measurement approach from Nielsen

Nielsen is attempting reflect the true digital footprint of web properties by combining Nielsen/NetRatings and BuzzMetrics into a single online service.

Nielsen Online will attempt to provide measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behaviour.

Itzhak Fisher, former executive chairman of BuzzMetrics, will lead Nielsen Online as executive chairman.

Another new venture, Nielsen Mobile, will combine recently acquired Telephia – which supplies consumer research to the telecom and mobile media markets – with several existing Nielsen mobile measurement initiatives.