Social media firm
Pluck has developed a new version of its SiteLife platform – the technology currently employed by Hearst Digital and USA Today to ramp up interactive features for users.
According to a press release, the new version (3.3) offers improved search engine optimisation to make content such as comments on news articles and forums more open to search engines.
It also gives more options for publishers when managing online communities.
Pluck’s technology, which handles user comments, ratings, recommendations, image and video sharing, forums, blogs and creates social network-style profiles for users, was recently
implemented by the Guardian’s Comment is Free section.
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Social media and blogging and tagged blogs, improved search engine optimisation, media, media technology, online communities, Pluck, search engine, SiteLife, SiteLife platform, social media, social media technology, The Guardian, USA Today on . June 13, 2008
USA Today’s OnDeadline blog has picked up on a secret message from outgoing Washington Post journalist Linton Weeks.
Weeks is one of over 100 staff who have accepted buyouts at the paper.
(Need a clue: look at the opening of each par)
USA Today is hoping to tap into users of AOL’s instant messaging service AIM with the launch of a real-time news alert system for the service this week.
Users will also be able to search current and archived USA Today headlines through the feature, while the keyword alert service will supply a headline, article summary and link back to the complete story in an instant message.
Another means of distribution for the paper’s content and method of reaching new audiences, says USA Today’s publisher Jeff Webber in
a press release.