Tag Archives: USA Today

Pluck adds new features to social media technology

Social media firm Pluck has developed a new version of its SiteLife platform – the technology currently employed by Hearst Digital and USA Today to ramp up interactive features for users.

According to a press release, the new version (3.3) offers improved search engine optimisation to make content such as comments on news articles and forums more open to search engines.

It also gives more options for publishers when managing online communities.

Pluck’s technology, which handles user comments, ratings, recommendations, image and video sharing, forums, blogs and creates social network-style profiles for users, was recently implemented by the Guardian’s Comment is Free section.

USA Today links up with AOL for instant messaging service

USA Today is hoping to tap into users of AOL’s instant messaging service AIM with the launch of a real-time news alert system for the service this week.

Users will also be able to search current and archived USA Today headlines through the feature, while the keyword alert service will supply a headline, article summary and link back to the complete story in an instant message.

Another means of distribution for the paper’s content and method of reaching new audiences, says USA Today’s publisher Jeff Webber in a press release.