Tag Archives: United Business Media

The Media Briefing: An interview with United Business Media CEO David Levin

The Media Briefing talks to United Business Media’s CEO David Levin about paywalls, the future of B2B publishing businesses and the importance of live events:

In a B2B world, you’re only as good as your audience says you are. We have to listen to the audience and say “We’re not trying to provide generic news”. In fact most titles whose headline is “something news” or “something week” are structurally going to struggle, by definition.

Where can they add value? We have 20 paid content initiatives where people are saying “we can add value” not by offering the same content as somebody else but by offering discrete content which is different and/or views or data adjacent to it.

Full interview on The Media Briefing at this link…

Wired.co.uk: A future without journalists?

Reflecting on last week’s UK Association of Online Publishers (AOP) conference, Peter Kirwan discusses the growing trend away from journalism in business magazine publishing.

Citing examples of United Business Media and Reed Elsevier, Kirwan points out that many trade magazine publishers no longer generate the majority of their revenue from print-based titles. Selling events, online data and other offerings, such as Reed’s ‘workflow solutions’, has taken over.

“Measured against models like these, business journalism starts to resemble a dying craft,” writes Kirwan.

“It’s obvious why. At its most basic, business journalism involves interpreting the dynamics of an industry. Yet if these shifting dynamics can be reduced to data points, and if those data points can be sold in digital format to subscribers, the value of external interpretation – and journalism – inevitably declines.”

Imagining a future without journalists.

Telegraph.co.uk: B2B publisher UBM considering ‘virtual events’

Group has tested running virtual events to cater for those who are less willing to travel to conferences during the economic downturn.

A trading update from UBM said its magazine advertising and events businesses had not performed as well as hoped. Full story…