Tag Archives: UBM

The Media Briefing: An interview with United Business Media CEO David Levin

The Media Briefing talks to United Business Media’s CEO David Levin about paywalls, the future of B2B publishing businesses and the importance of live events:

In a B2B world, you’re only as good as your audience says you are. We have to listen to the audience and say “We’re not trying to provide generic news”. In fact most titles whose headline is “something news” or “something week” are structurally going to struggle, by definition.

Where can they add value? We have 20 paid content initiatives where people are saying “we can add value” not by offering the same content as somebody else but by offering discrete content which is different and/or views or data adjacent to it.

Full interview on The Media Briefing at this link…

Telegraph.co.uk: B2B publisher UBM considering ‘virtual events’

Group has tested running virtual events to cater for those who are less willing to travel to conferences during the economic downturn.

A trading update from UBM said its magazine advertising and events businesses had not performed as well as hoped. Full story…