The Media Briefing talks to United Business Media’s CEO David Levin about paywalls, the future of B2B publishing businesses and the importance of live events:
In a B2B world, you’re only as good as your audience says you are. We have to listen to the audience and say “We’re not trying to provide generic news”. In fact most titles whose headline is “something news” or “something week” are structurally going to struggle, by definition.
Where can they add value? We have 20 paid content initiatives where people are saying “we can add value” not by offering the same content as somebody else but by offering discrete content which is different and/or views or data adjacent to it.