Tag Archives: Trinity Mirror

RMRF: Trinity Mirror Regionals presents user profile survey results

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In a follow up to Tuesday’s announcement that the Audit Bureau of Circulations Electronic (ABCe) will provide user profiles alongside stats on page impressions and unique users, Guy Lipscombe, managing director of Survey Interactive – the firm behind the on-site surveys being used for the research – explained how the ‘enhanced ABCe certificates’ would work at yesterday’s Regional Media Research Forum (RMRF) event:

[audio:http://www.journalism.co.uk/sounds/GuyLipscombe.mp3]

Lipscombe was joined by Sally O’Donnell, strategic marketing manager for Trinity Mirror Regionals (TMR), who let us in on some key findings from Survey Interactive’s audience research with the group, which involved on-site questionnaires completed by 53,313 interviewees across TM’s 110 regional and national websites:

  • TM’s online portfolio in Feb 08 was reaching 3.8 million adults a month according to the surveys – a different figure from the 5.5 million unique users calculated for the sites at the same time
  • More than a third of internet users from an area covered by a TM regional title accessed the paper’s website on a regular basis
  • A third of TMR website users regularly use more than one TMR website
  • The group’s regional sites had a higher proportion of ABC1 (the National Readership Survey classification for middle class) users
  • TM regional sites were given an average rating by interviewees of 8/10
  • The regional sites attracted a young audience, but not as young as expected, said O’Donnell: majority of users were in the 35-54 age bracket

According to O’Donnell, further research will be conducted soon, as the group’s digital audience continues to grow. Sales staff training on how best to use the figures collected by the research will also be implemented – with particular attention paid to the difference between stats for ‘adults’ and ‘unique users’ to the sites and how behaviour differs amongst print and online consumers.

UK media sign up for new Virgin and Perform video player

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e-Player, a new ‘multi-channel video player delivering sports highlights and video clips’, is to be used by a raft of UK media organisations, Sinead Scanlon writes for Journalism.co.uk.

ITV Sport, Telegraph Media Group, the Daily Mail, News International, Trinity Mirror, Evening Standard, Metro and Bauer are all set to deploy the player, which has been developed by Virgin Media and sports and entertainment company Perform, a press release on the launch said.

The player will be free for the media groups and will provide sports highlights and updates from UK football and European leagues, as well golf, tennis and rugby clips. Advertising revenue will be shared between Virgin and Perform and the media sites, based on the amount of traffic generated to the videos.

“We have secured distribution with many of the highest traffic, most respected online publishers in the UK, making e-Player the most exciting online video advertising proposition in the market,” said Oliver Slipper, joint-CEO of Perform.

Trinity Mirror launches Welsh-language news site

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Trinity Mirror’s Daily Post Wales has launched a Welsh news website.

DailyPostCymraeg.co.uk, which went live today, will focus on North Wales, but also feature main UK news headlines, a release from the publisher said.

The site includes forums, blogs and video content aimed at a Welsh-speaking audience, and will be published alongside the Daily Post’s English-language site.

MediaGuardian: Trinity Mirror announces redundancies for all 300 editorial staff in Midlands

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According to the Guardian, all 300 editorial staff at Trinity Mirror’s Midlands titles have been made redundant and are being asked to reapply for new roles.

The mass restructuring of editorial staff will pave the way for the integration of multimedia, production and news desks across Trinity’s titles in the region.

A central multimedia desk will be created to take control of editorial content for the Birmingham Mail, Birmingham Post and Sunday Mercury with particular responsibility for online platforms.

A similar hub will be developed to produce content for its Coventry-based titles, while a regional production unit will oversee the multimedia desks’ work.

In addition a new work process of ‘content creation, multimedia desk, page finishing’ will be implemented.

Yesterday Trinity Mirror said the changes would require ‘substantially fewer journalists’ and the publisher has entered into a consultation process with the National Union of Journalists (NUJ).

“Whatever the company may claim, you simply can’t take dozens of journalists out of your local operations and continue to report news to the same standard. Bosses at the company are sacrificing quality journalism to appease the short-term whims of the financial markets,” said Jeremy Dear, NUJ general secretary, in response to yesterday’s announcement.

Trinity Mirror overhauls senior management in Midlands

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Trinity Mirror has announced a host of changes to the senior management of its Midlands newspaper titles.

Steve Dyson, who will remain in his post as editor of the Birmingham Mail, is to become additionally responsible for the Sunday Mercury.

He will also oversee the introduction of new centralised multimedia, newsroom and production operations to the region.

Marc Reeves, editor of the Birmingham Post, will take on new duties for the online development of Trinity’s titles in the area.

Dave Brookes, current editor of the Sunday Mercury, has been named as editor of the Coventry Telegraph and will take up the role in January replacing Alan Kirby, who will retire at Christmas.

Kirby and Brookes will remain as editor of their existing titles while the new processes are implemented.

Completing the changes Tony Lennox, editorial director of Midlands Weekly Media, has been appointed to the new role of business development editor for the Midlands.

Trinity Mirror to close or sell Northampton and Long Eaton titles

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Trinity Mirror is to close or ‘seek a sale’ for its titles in Northampton and Long Eaton.

The decision, which was made because of ‘difficult trading conditions’ and following a review of Trinity’s Midlands operations, will affect seven titles in total:

  • Five free papers: Northampton Herald & Post; Wellingborough, Rushden, Kettering and Corby Herald & Post; Market Harborough Herald & Post; Brackley & Towcester Herald & Post; and the Long Eaton Trader.
  • Two paid-for papers: Long Eaton Advertiser and Nu News.

The publisher will enter a consultation with staff at the titles today, it said in a press release.

The announcement is part of wider changes to Trinity’s titles in the Midlands with plans for centralised multimedia and production desks set to result in more job losses for journalists.

Freesheet closures: axe falls on Johnston Press and Trinity Mirror titles

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Johnston Press is to close two of its free titles in Scotland, as part of further cost-cutting by the publisher.

According to MediaGuardian, Glasgow East News and Ayrshire Extra will cease publication resulting in the loss of 15 jobs.

The move follows the publisher’s recent decision to restructure Scotsman Publications, resulting in the loss of up to 30 posts.

The National Union of Journalists is set for talks with Johnston tomorrow.

Following suit, Trinity Mirror is to close free weekly paper the Bridgend Post citing ‘difficult market conditions’, HoldtheFrontPage reports.

No advertising or editorial jobs will be lost, as the paper is produced from Trinity’s Cardiff office.