Today sees the launch of the all-new Telegraph.co.uk Finance – a merger of their business and personal finance sections into one channel.
The new format is the result of their new digital publishing and content management system, Escenic. A release from the Telegraph said that Escenic has allowed ‘easier navigation, improved accessibility and allows for contextually relevant data to be embedded in articles and throughout the channel.’
The new finance channel includes:
Edmund Conway’s ‘Economic Pulse’ blog
Two new platforms for funds and shares, where users can make their own portfolio
The channel is available on their mobile portal, out last month. The group has also developed a new widget for social bookmarking, a financial iPhone application, and a ‘Questor’ tool, which gives share and market tips.
Paul Farrow, digital personal finance editor, Telegraph.co.uk, said in the release: “Financial news has never mattered more. We wanted to strengthen our business coverage by looking at the reasons behind financial developments but also at how they directly affect the consumer.”
Note the new horizontal navigation bar, the addition of a lifestyle tab and the replacement of a Telegraph TV box with embedded video players across the site.
More prominence has been given to comment content. In addition the bottom half and footer of the page will not be used as ‘a dumping ground’, but instead will be a flexible space featuring varied multimedia material. Eventually this space could carry personalised content based on the individual user.
The design team behind the new site told me they wanted greater consistency between articles and sections to improve navigation across the site.
Individual RSS feeds have also been added for sections and specific topics e.g. at the bottom of this article there’s a feed specifically for Champions League football.
A list of links to articles and other content of relevance has been added on the right hand side of the page – part of a design aimed at seeing every article page as a potential homepage from a user’s point of view, Ed Roussel, digital editor of Telegraph.co.uk, said