Tag Archives: the Telegraph

Online journalism in 2020…bloggers strike, iToilet and more

Paul Bradshaw has video blogged a post from 2020 about the end of the Bloggers Strike, Apple’s new iToilet, Facebook’s ‘GDPcalculator’ app, and a graduating generation who’ve never known a world without the mobile web.

[youtube:http://www.youtube.com/watch?v=f7O_ugnEZ08]

Failure of the iToilet has always been a pet grumble of mine, glad to see someone has finally been brave enough to voice these concerns.

Paul put the guest blogging vid together to fill in for Shane Richmond @the Telegraph while he’s away – guest spots have also gone to John Hagel and Andy Dickinson.

Round-up: Open house event at The Telegraph on political blogging

Debates about blogging, political or otherwise, could go on forever. Credit must go to the Telegraph team for getting this one going – it was just starting to get a bit more interesting before time ran out though.

Still, some interesting issues raised, if not too many conclusions.

  • Firstly, and this is something raised on this blog before, are journalists who write blogs the same as bloggers?

Iain Dale noted that Mail On Sunday bloggers have to submit their posts to the lawyers first. This was a common experience with one member of the audience, a blogging journalist at Telegraph.co.uk, who said the profit interests of the group’s owner would always impact upon the blogging process in this way.

Lloyd Shepherd pointed out that while legal costs are the only costs not to have gone down in the new digital age, the law is becoming more sensitive to cases where content might not have actually been seen by that many people.

  • Iain Dale downplayed the notion of a blogging elite. Yet how come everyone in the room (bar me…) were on first name terms and often didn’t have to introduce their blog first?

Mick Fealty, writer on Northern Irish political blog Slugger O’Toole and the Telegraph’s blog Brassneck, explained that ‘top blog’ lists are not intended to reinforce an elite, but ‘about trying to get people to break out of their daily online habits and go and look at something completely different’.

  • There’s a lot of cross-over between ‘traditional’ journalism and blogs (maybe this was because there were a lot of journalists in the room…): in-depth investigative coverage, face-to-face networking and contact making.

Major differences between the two discussed last night were the ability of blogs to talk to people and not at people, and their capacity to democratise. (Not a strong enouch distinction was made for me.)

One Telegraph blogging journalist pointed out that the BNP website receives more hits than all the other political parties’ sites combined – yet when blogging about this he didn’t link to the BNP’s site.

So can blogging democratise political coverage by the media, while the media adheres to an establishment view of politics as a three party system?

Lots of summaries of last night’s event have already been posted – here are a few to get you going (am I perpetuating a blogging elite by just linking to these few?):

New Telegraph political blog on the way

At the Telegraph’s political blogging event last night, Iain Martin confirmed that a new political blog will be unveiled on the site in the next few weeks.

Speaking to Shane Richmond, communities editor of Telegraph.co.uk, after the discussion, he said an exact date for the launch couldn’t be set as yet.

Richmond did say that the new blog will enlist big name writers from the Telegraph to contribute on a regular basis overseen by Iain Martin. Its aim will be to provide instant comment and reaction to political news and affairs.

@SoE: Telegraph’s Will Lewis: Five things that will define success for media groups in 2020

In the final session of the Society of Editors conference, Will Lewis, editor-in-chief of the Telegraph and its Sunday sister, surmised the five areas he saw as being key for media groups’ success in the digital age:

  • Localisation
  • Personalisation
  • Media groups becoming ‘enablers’ rather than handing down knowledge from on hig
  • Double media- not a just video or just text – a combination of content platforms
  • Being obsessed with the customer – and for the Telegraph, he added, it means consumers in all their guises and not strictly limited to those in the UK

Listen to him outline his vision of the future:

[audio:http://www.journalism.co.uk/sounds/lewis.mp3]

@SoE: Guardian reporter: planning to use Hitwise figures in Telegraph marketing again?

Here’s a little moment of mirth from the closing session of the Society of Editors conference in Manchester.

During the Q&A session, Media Guardian reporter Jemima Kiss asked Telegraph editor Will Lewis about the transparency of ABCe ‘benchmarking’ monthly web traffic figures and if he was planning to again use Hitwise metric results in Telegraph advertising.

The website had previously run an ad on the homepage quoting Hitwise and proclaiming its position as the top quality UK newspaper online.

The Hitwise metric is considered by some to be an inferior measurement of a websites’ traffic than the figures supplied by Nielsen/NetRatings, comScore or the Audit Bureau of Circulations Electronic (ABCE).

A visibly riled Lewis told her that Telegraph marketing campaigns were ‘none of her business’ and that the Telegraph site stats were open for all to see on the site.

But what was it that riled him?

Was it the Guardian’s quest to have ABCEs recognised across the industry as the sole measure of websites metrics?

Having it rubbed in that according to this metric the Telegraph trails the Guardian by quite some way, almost in a polar opposite of the print edition?

Or was he tired of the puritanical zeal on this issue that encourages Guardian employees, it seems, to ask him a similar question every time he appears in public?

Listen here to the exchange:

[audio:http://www.journalism.co.uk/sounds/kisslewis.mp3]

Must-read online journalism articles


Shane Richmond at the Telegraph has put out a call for links to the best articles about online journalism on the web.

Which articles do you often refer back to? Which ones are you always forwarding to people or referring to in speeches and seminars? Which are the articles that changed your mind, shaped your thinking or simply summarised a complex issue

Recommend them here and we’ll make sure he gets the links.