Yahoo media blog the Cutline reports that the Guardian is busy building a new US digital operation which “will be significantly larger” than the Guardian’s previous work in the US.
Vague details around the plans were revealed in a Cutline interview with Guardian editor-in-chief Alan Rusbridger.
He said the liberal English broadsheet is building a new US digital operation that will be based in New York rather than Washington, D.C. (The paper’s roughly 10 stateside reporters are currently based in both cities.) Pressed for additional details, Rusbridger demurred, but said the venture “will be significantly larger than anything we’ve done in the states before.” He was presumably referring to the Guardian’s previous attempts to crack the American news market, the most recent being GuardianAmerica.com, which had a short run between 2007 and 2009.
The Guardian began laying the groundwork for this expansion of its American shop last week with the addition of a New York-based chief revenue officer, whose job will be “to plot a fresh course in the US,” according to paidContent’s Robert Andrews.
A spokesperson for the Guardian had no further comment.