Social media firm Pluck will supply technology to Hearst Digital’s uber-web portal Allaboutyou.com

It will provided blogs, discussion tools and media-sharing applications to the new community site for women, which combines content from six Natmag’s UK tiles.

The move is part of an ‘aggressive’ push of the business, says the Guardian.

For Hearst, it’s the second major partnership for its magazine websites after securing the services of Brightcove to supply its digital video hosting.