Tag Archives: print journalism

BetaTales: Print journalists, beware ‘the typographers’ trap’

What is the typographers’ trap and why do other print journalists need to know about it? A thoughtful post on skills, careers and a changing industry from BetaTales:

It describes how a group by wrongly trying to save the jobs of its members at the same time destroys its own profession.

Typographers used to hold an important position in editorial newspaper production. In the old days this was the group typesetting the newspaper pages.

Then the production process was digitalised. Suddenly anybody with basic design and computer skills could do the tasks the typographers used to have a monopoly of doing.

In fact the need for typographers in newspaper production was more or less wiped out in a very short time frame. As a result the profession disappeared in most countries.

Full post on BetaTales at this link…

New Italian advertising campaign encouraging people to buy print

The Italian Federation of Newspaper Editors (FIEG) has launched an advertising campaign to encourage people to read the country’s newspapers and magazines, according to the Shaping the Future of the Newspaper blog.

The ads, which have started to appear in the press and the radio, remind potential readers that dailies “are the best way not to not remain speechless.” The campaign aims to explain that reading, “makes the difference in terms of broadening and deepening one’s knowledge, discovering new things, and building critical consciousness,” the FIEG stated in a press release.

Just last week Journalism.co.uk reported on a petition by Italian online journalists and bloggers against the country’s proposed Wiretapping Bill, which included a clause that they felt would “kill” the blogging community.

See the full post here…