Tag Archives: future of print

New Italian advertising campaign encouraging people to buy print

The Italian Federation of Newspaper Editors (FIEG) has launched an advertising campaign to encourage people to read the country’s newspapers and magazines, according to the Shaping the Future of the Newspaper blog.

The ads, which have started to appear in the press and the radio, remind potential readers that dailies “are the best way not to not remain speechless.” The campaign aims to explain that reading, “makes the difference in terms of broadening and deepening one’s knowledge, discovering new things, and building critical consciousness,” the FIEG stated in a press release.

Just last week Journalism.co.uk reported on a petition by Italian online journalists and bloggers against the country’s proposed Wiretapping Bill, which included a clause that they felt would “kill” the blogging community.

See the full post here…