Tag Archives: peter kirwin

‘Demented intensity’ of tabloid celebrity coverage shows commercial importance

You either love or hate it, but according to Peter Kirwin the celebrity gossip filled pages of British tabloids could be its saviour in the future.

In a Wired.com post, Kirwin talks about why digital replications are not the long-term solution and that British tabloids need to get back to the roots of their popularity.

There’s plenty of life left in print. But publishers need to start work on long-term alternatives to the failed approach of simply dumping print content into digital formats. Stripping down the disintegrating bundle of delights stitched together by Hugh Cudlipp in the 1930s and focusing exclusively on celebrity coverage could yet emerge as one route to salvation (…) Happily, the demented intensity of celebrity coverage also reflects the presence of a real commercial imperative: the entertainment industry’s need to shift units in an era of audience fragmentation.

Read his full post here…