Tag Archives: paywalls

Paid content round-up: Newport Daily News, ESPN and thoughts from Salon

The long-running debate around pay walls for online news sites seems to be moving into reality.

Following recent announcements by the Sunday Times and News International, Nieman Journalism Lab has this report on Rhode Island’s Newport Daily News.

The 12,000-circulation paper has introduced a three-tier pricing structure for print/online subscriptions (see the video below).

Meanwhile, paidContent.org reports that ESPN The Magazine is introduced paid-for online content.

On the subject, Salon co-founder Scott Rosenberg’s post is well worth a read (via Mark Potts). Rosenberg has experience in the field – “[A]t Salon we tried every online revenue strategy you can imagine,” he writes.

“Yes, 2009 is different from 2000-2002. But the fundamental lesson remains: you can get some revenue from readers, and there’s nothing wrong with trying; but if in doing so you cut yourself off from the rest of the web in any way, you are dooming yourself to irrelevance and financial decline.”

Silicon Alley Insider: Subscriptions only work for porn, says Huffington

“Unless you’re selling porn – especially weird porn – I would not go the subscription route,” Ariana Huffington, founder of the Huffington Post, told the All Things D conference last week.

In the video below with the Washington Post’s Katharine Weymouth, Huffington also talks about the development of HuffPo: half of the site’s traffic now comes from non-political stories; the last round of funding is going into the investigative journalism fund, local verticals and expansion; the site is breaking even.

Full story at this link…

paidContent:UK: Is raising the pay wall an ‘impossible dream?’

Robert Andrews gives a rundown of the problems newspaper companies face when trying to ‘get the genie back in the bottle’ – charging for online content that has been free for 15 years. Also be aware of gorillas and white elephants, he says.

Full post at this link…

Adrian Monck: A response to Clay Shirky on newspaper paywalls

Adrian Monck argues against Clay Shirky’s post earlier this week on the broken business model of newspapers, in particular the success of paywalls for financial news sites.

Their survival is ‘based around a professional community, no around the value of information per se’, writes Monck.

Full story at this link…