As paidContent:UK points out, labelling the digital edition launch as a paywall experiment may be taking things too far. But it seems the MEN isn’t just uploading the printed version to try and sell it online, but is instead actively targetting Manchester United fans with a voucher deal.
PageSuite told Journalism.co.uk that the MEN is forwarding voucher codes for a 20 per cent discount on the digital edition to specific supporters clubs around the world – a different code for each club so it can track the response – and the clubs are giving their code to their registered members.
Both titles last week launched free-to-download applications for the iPhone featuring scrolling editions, which means users are presented with a digital replica of the print edition that can be browsed page-by-page or searched through by keyword.
The apps have been developed by PageSuite, which produces digital, online editions of newspapers including the Metro.
Readers can also use the apps to download articles or editions to read them offline.
UK based digital publishers PageSuite have landed a deal with America’s largest publisher of metropolitan business newspapers, American City Business Journals. The company will launch of all 40 of their bizjournal titles online, using PageSuite as their provider.
Bizjournals cover 40 industries, distributed across 41 cities and their websites have more than eight million unique visitors per month. “Our production teams have found the software to be very flexible and user friendly,” commented Eric Mick from bizjournals, in a release.
PageSuite already publishes digital editions for some of the world’s biggest newspapers including Metro Canada, Metro UK & Ireland, San Francisco Examiner, Express Newspapers, The Guardian Weekly & Brazil’s largest daily newspaper Zero Hora.