Four months after the launch of Hello Magazine’s first blog, Hellomagazine.com has called for readers to volunteer themselves as ‘official hellomagazine.com online bloggers’.

In an interview with Onlinejournalismblog.com, Hello’s Online Marketing Manager, David Whitcomb, said: “I think the launch of our own blog and the move into community-based blogs is a way of making our readers get a bit more involved in the hellomagazine.com brand rather than any initial commercial considerations. These are always on the table, and we are looking into ways of commercialising potential blogs.”