In an interview with Onlinejournalismblog.com, Hello’s Online Marketing Manager, David Whitcomb, said: “I think the launch of our own blog and the move into community-based blogs is a way of making our readers get a bit more involved in the hellomagazine.com brand rather than any initial commercial considerations. These are always on the table, and we are looking into ways of commercialising potential blogs.”
Hello has relaunched the health and beauty section of its website to include new content and redesign the section in keeping with the rest of the site.
Male readers will be targeted through the new section with health tips and style advice, a press release from the magazine said.
The website attracts 1.5 million monthly unique users according to figures from its January Audit Bureau of Circulations Electronic (ABCE) audit.