Tag Archives: media week

Media Week: Mail on Sunday targets News of the World readers

The Mail on Sunday is preparing a direct mail campaign, targeting 1.5 million News of the World readers in a bid to capitalise on the newspaper’s closure, according to Media Week.

Marketing bosses for the Mail started planning the marketing campaign the day after the closure of New of the World was announced, the article states.

The campaign kicks off on Monday and the DMGT-owned paper will target homes across the country.

The campaign marks one of the biggest in the Sunday title’s history.

It is thought the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers.

The short article goes on to say other Sunday papers the Daily Star Sunday and the Sunday Mirror are preparing “similar promotional blitzes”.

Media Week’s full article is at this link.




MediaWeek to go online-only; 18 Brand Media editorial jobs cut

Due to a restructure at Haymarket, MediaWeek is to end its print edition and publish online-only, as part of a BrandRepublic.com team.

Today’s issue (November 17) is the last, the publication has reported. Monthly digital marketing magazine Revolution is to become a quarterly supplement.

Eighteen editorial positions (out of 58) will be lost from Brand Media, the group reported.

“We will do everything we can to keep job losses to a minimum, and we are looking to redeploy affected staff in other parts of the group,” said Jane Macken, managing director of Haymarket Brand Media.

“I would like to place on record my appreciation of the efforts of all our editorial staff. Throughout a very difficult time they have continued to produce editorial content of exceptionally high quality.”

It’s the latest of the media industry titles to feel the pinch: in April 2009, Press Gazette’s closure was announced, before it was bought by Progressive Media and re-opened.

More details at this link…

Media Week: Incisive Media near to agreeing debt-for-equity deal

“Incisive Media, the owner of magazines including Accountancy Age and Computing, is near to agreeing a debt-for-equity deal that would give 25 per cent ownership of the firm to its management,” reports Media Week. Private equity firm, Apax Partners, currently owns 59 per cent; Caledonia Investors and Ingenious Media also have stakes in Incisive.

Full story at this link…

(via paidContent:UK)

Media Week: Associated Northcliffe Digital to handle online ad sales for Hello!

Media Week reports: “Daily Mail & General Trust (DMGT) has formed closer ties with celebrity title Hello!, having agreed that its digital unit Associated Northcliffe Digital (AND) will handle online ad sales for Hellomagazine.com.”

Full story at this link…

(Via paidContent:UK)