Tag Archives: Matthew McGregor

Election 2.0: Will it be ‘gotcha’ time for journalists?

Speaking to Journalism.co.uk after last night’s event on the role that new media will play in the forthcoming election, Matthew McGregor, London director of Blue State Digital – the agency behind Barack Obama’s new media presidential campaigning,¬† said it was important not to overlook journalists’ own use of social media in reporting and gathering the news.

The interesting thing for me about blogging is that so many journalists have started blogging to try and get their stories out quicker, to try and publish stories that they are know are interested and printable, but just don’t make it into the paper.

Local political newspapers and their blogs will be interesting [during the 2010 election campaigns]. For example, the Nottingham Evening Post has a politics blogger, who will break stories that might not get into the newspaper, but will be of national importance.

But the rise of the blogger outside of journalism will be a game changer for those in the profession covering the election, added McGregor. While the pre-preparedness of the party leaders ahead of the TV debates may save them from newsworthy gaffes, as suggested by BBC political editor Nick Robinson, the way in which journalists cover the news and interact with candidates will leave them open to ‘gotcha’ moments. The dissection of the National Bullying Helpline story is just the start.

A game-changer for local media?

The openness that politicians have with Twitter and Facebook means they can’t hide and there’s no point trying to, because authenticity can’t be faked.

Journalists covering the election from a local angle have a lot to gain from using social networks to track candidates, suggested McGregor. Candidates may well try to bypass mainstream media to connect with voters – local media needs to get in on the act in this interim space.

There’s also an opportunity for local journalists to push their election stories to a national level using new media channels, he added, echoing comments made by fellow panellist DJ Collins, Google’s director of communications and public affairs EMEA on the benefits of this to the general public.

You’re not just local anymore, especially during an election (…) and people vote a home who have moved away.

Event: Will 2010 be the first new media election?

Tonight Journalism.co.uk is pleased to be supporting City University London’s event to mark the launch of its new political journalism MA, ‘Will 2010 be the first new media election?’ The charity the Media Trust is also partnering the event, organised by the Media Society. Chaired by the BBC’s Evan Davis, it also¬† features:

  • DJ Collins, Google/YouTube’s Director of Communications and Public Affairs, EMEA
  • Prof Ivor Gaber, City University London
  • Rupa Huq, blogger
  • Matthew McGregor, Blue State Digital (Obama’s social media/web advisors)
  • Nick Robinson, BBC Political Editor

For those wanting to follow by Twitter, the tag is #cityvote.

Event news: Will 2010 be the first new media election?

The Media Society, which is backed by Camelot, and City University have joined forces to arrange a panel discussion on the role of new media in the forthcoming UK general election.

How will 2010’s election differ from past events? What impact will social media have on the coverage and outcome? What will the tole of new media mean for TV, radio and press coverage?

BBC political editor Nick Robinson and City University London professor Ivor Gaber will take part in a panel discussion alongside Matthew McGregor from Blue State Digital, the agency behind Barack Obama’s social media and web campaigns.

Full details of the event, which will be held on 2 March at City University London, are available at this link. The event is free to attend, but delegates must register beforehand to reserve a place.

Coverage during and after the event will be available on Twitter and other channels under the hashtag #vote2.0.