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Journalism 2.0: ‘Patience is a virtue when building a local audience’

December 15th, 2009 | 1 Comment | Posted by in Editors' pick, Events, Online Journalism

Mark Briggs shares his jottings from last week’s Interactive Local Media conference in Los Angeles, with some noteworthy nuggets from those behind successful and emerging news models. For example, advice from local community news/review site Yelp (also growing in the UK):

Patience is a virtue when building a local audience. Yelp COO Geoff Donaker said it takes 18-36 months for a new Yelp site to reach critical mass with reviews, even with staff ‘on the street’ in every Yelp market. Yelp has nearly doubled its audience in the past year to about 11 million uniques per month.

Full post at this link…

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More US publishers sign up for Briggs’ Newsgarden

August 27th, 2009 | 1 Comment | Posted by in Online Journalism

In April Journalism.co.uk talked to Mark Briggs, founder of hyperlocal news service NewsGarden.

Briggs described the one-year old project as like ‘a weekly newspaper without the weekly and the paper’ – a way for news consumers to find relevant local information without have to browse through several sections of their local newspaper website.

The software package can be used by publishers to map their own news stories, aggregate local news and information from external sources and contributions from readers. It also serves up geo-targeted advertising.

Over the summer more US regional newspaper sites have taken up the platform with the Kitsap Sun using it to allow readers to share links, news and information on its community sites; and the Cedar Rapids Gazette further incorporating Newsgarden as part of its site relaunch.

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