Mark Briggs shares his jottings from last week’s Interactive Local Media conference in Los Angeles, with some noteworthy nuggets from those behind successful and emerging news models. For example, advice from local community news/review site Yelp (also growing in the UK):
Patience is a virtue when building a local audience. Yelp COO Geoff Donaker said it takes 18-36 months for a new Yelp site to reach critical mass with reviews, even with staff ‘on the street’ in every Yelp market. Yelp has nearly doubled its audience in the past year to about 11 million uniques per month.