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Postscript to Advertising and Digital Media Awards

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While it’s all very nice that regional digital contributions are being celebrated at the Newspaper Society (NS) Advertising and Digital Media Awards 2008 (it was the first time for blog and digital team catgeories), Journalism.co.uk did raise its eyebrows slightly at the winners of Blogs of the Year…

Gold: Trinity Mirror Midlands – The Geek Files (nice looking but not exactly interactive)
Silver: scotsman.com – Luke Donald (still searching for its whereabouts – any ideas?)
Bronze: Hull Daily Mail –  Lucy Clark for Hullvibe (last updated two days ago)

Perhaps they could take some tips on blogging from the winner of the AOP online community of the year, Farmers Weekly Interactive: its blogs are easy navigated and found from the main site.

And we can’t help but wonder why regional digital is judged in a competition for advertising – why is there not one single category for digital in the regular weekly newspaper awards?

Who/or what would you nominate for your favourite regional blogger/blogs?

Newspaper Society Advertising and Digital Media Awards: the results on and offline

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So Associated Northcliffe Digital/Northcliffe Media came out smiling, after digital awards aplenty at last night’s Newspaper Society’s Advertising and Digital Media Awards – the group won golds for Niche Website of the Year, Digital Innovation of the year and Digital Team of the Year. On top of that the winner for ad of the year, the Hull Daily Mail, is one of Northcliffe’s too.

Speaking in a release issued last night, the Newspaper Society (NS) communications director Lynne Anderson praised online entries: “The digital element of the awards was particularly impressive this year with clear evidence that local media publishers are becoming increasingly effective at communicating with their audiences online.”

Here’s a selection of the winners from yesterday’s Advertising and Digital Media Awards, online and off:

PRINT ADs:
Advertisement of the Year
Gold: Hull Daily Mail for Modus Interiors – Howz
Silver: Evening Express for Choices 08
Bronze: Evening Express for Ritchie Travel / The Lytham St Annes for Express Leonard Dews – Diamonds

Series of Advertisements for the Year
Gold: The Irish News for John Mulholland Motors Ltd
Silver: Hull Daily Mail for Modus
Bronze: Herald Express for Animal Crackerz Series

Classified Section of the Year
Gold: Express & Star for My Classifieds
Silver: Evening Express for Drive
Bronze: The Press and Journal for Your Ads

ONLINE:
Newspaper Website of the Year
Gold: Nottingham Evening Post – thisisnottingham.co.uk
Silver: Belfast Telegraph – belfasttelegraph.co.uk
Bronze: Cornwall and Devon Media – thisiscornwall.co.uk

Niche Website of the Year
Gold: Associated Northcliffe Digital Lasting Tribute
Silver: Hull Daily Mail – Your Mail
Bronze: Eastern Daily Press – Jobs24

Integrated Campaign of the Year
Gold: Manchester Evening News for NHS ‘I Love Me’ Campaign
Silver: Manchester Evening News for Natwest ‘MoneySense’
Bronze: Hull Daily Mail for ASDA

Digital Innovation of the Year
Gold: Associated Northcliffe Digital for Lasting Tribute
Silver: Lancashire Evening Post for LEPlive
Bronze: Herald Express Mod My Motor

Blog of the Year
Gold: Trinity Mirror Midlands – The Geek Files
Silver: scotsman.com – Luke Donald
Bronze: Hull Daily Mail – Lucy Clark for Hullvibe

Community Website of the Year
Gold: MK News – mkweb.co.uk
Silver: Lancashire Evening Post – lep.co.uk
Bronze: Hull Daily Mail – Your Mail

Digital Team of the Year
Gold: Associated Northcliffe Digital New Product Development Division
Silver: Hull Daily Mail Digital Advertising Team
Bronze: Clyde and Forth Press Digital Media Department

Cross-Platform or Portfolio Sell of the Year
Gold : MEN Media Sales for NHS ‘I Love Me’ Campaign
Silver: MEN Media Sales for Natwest ‘MoneySense’
Bronze: Mediaforce for Scottish Government