Obviously it will be trying to succeed where its predecessors failed – and it looks like the London Weekly is not scared to experiment with new techniques. Adverstiment? Sounds intriguing.
The fate of the London Lite and thelondonpaper is not deterring a company called Global Publishing Group, which is preparing to launch a new freesheet, The London Weekly, on 1 February 2010, reports the Independent.
“Global Publishing – which describes itself as a partnership set up by five private investors last year – has raised about £10.5m to launch the title and plans to distribute 250,000 copies at Underground stations on Fridays and Saturdays.”
Its website is expected to go live later this month. The Independent reports that the paper will seek reader material for about 30 per cent of its content.