Hellomagazine.com has launched its first blog – a celebrity-focused effort called Stilettos At Dawn.
Launched quietly at the tail end of March, the daily blog – penned by Sapphire Carter-Brown – reflects on such necessary and weighty issues as Jude Law’s new crop and Victoria Beckham’s birthday celebrations.
The development of a blogging element – with its ability to leave comments and trackbacks – is a slight improvement on the remainder of the magazine site, which – despite a limited range of bookmarking features – remains steadfastly entrenched in a Web 1.0 world and mostly oblivious to the terms – interactivity, usability, and social media.
Despite this, Hellomagazine.com reports healthy, even hearty, traffic figures. An ABCe audit of the site in January confirmed that it was attracting over a million-and-a-half unique users per month.
Traffic to the site is expected to increase rapidly in the coming months, however.
Sources have told Journalism.co.uk that it will undergo a major revamp later in the year to introduce a host of new social media, interactivity features to connect it better with the wider web.