FT.com reports on the latest developments at Reader’s Digest, whose US arm recently sought bankruptcy protection.
The publication is looking to overhaul its global online activities:
“‘We were the Google News of the 1920s. We were the original aggregator,’ said Jonathan Hills, the newly promoted general manager of readersdigest.com.
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“Reader’s Digest is not looking to charge for content online, he said. The new design will instead rely on a business model combining higher-quality advertising units and sales of books, CDs and other products.”