FT.com reports on the latest developments at Reader’s Digest, whose US arm recently sought bankruptcy protection.
The publication is looking to overhaul its global online activities:
“‘We were the Google News of the 1920s. We were the original aggregator,’ said Jonathan Hills, the newly promoted general manager of readersdigest.com.
“Reader’s Digest is not looking to charge for content online, he said. The new design will instead rely on a business model combining higher-quality advertising units and sales of books, CDs and other products.”