NME has teamed up with John Menzies Digital to launch an online version of the popular music magazine, it was announced in a release today.
Online subscribers will receive a free, digital copy of the full magazine by email ‘every week in the run up to festival season’. The campaign aims to target 15-24 year olds who visit the website but do not buy the print version. After the initial offer, readers will pay to receive the email version.
The move builds on the success of NME.com and will deliver the product to an audience that is ‘currently missing out’, NME publishing director, Paul Cheal, said in the release.
“By working with John Menzies Digital, we can get NME – and all it has to offer in print – to a core group of music fans, as well as offer significant added value to advertisers at no additional cost,” Cheal added.
John Menzies Digital launched last summer and offers a range of paid-for magazines for download.
“NME is a huge brand in the music market and one that we are very excited to be working with, Sarah Clegg, John Menzies Digital managing director, said in the release.
“Through this unique initiative with NME we will be able to demonstrate the value of digital content and delivery to consumers who decide to access NME’s print edition via our digital platform. We look forward to seeing the positive impact created through offering the magazine via this new channel,” she said.